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Course Details
Contemporary Marketing Theory and Practice
Prescriptor
Qualifications
TimeTable
Course Code
MKTG810
EFTS
0.1250
Points
15.00
Level
8
Download Course Descriptor
Prescriptor
An analysis of contemporary trends and debates within marketing scholarship and practice. Examines some of the most prominent theoretical advances and emerging organisational and societal issues in marketing and critically evaluates the significance and impact of these changes. Content draws upon the research conducted by academic members of staff in the Department of Marketing and presents students with knowledge of key developments in marketing thought and practice.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
ICE1
Individual Course Enrolment
(ICE)
0.00
No requisite courses specified.
AK3712
Bachelor of Business (Honours)
(BBus(Hons))
120.00
No requisite courses specified.
AK3741
Postgraduate Diploma in Business
(PgradDipBus)
120.00
No requisite courses specified.
AK3742
Postgraduate Certificate in Business
(PgradCertBus)
60.00
No requisite courses specified.
AK1060
Master of Business
(MBus)
180.00
No requisite courses specified.
Timetable
2024
,
Semester 1
Class
Stream
Starting
Ending
Day
Time
Room
MKTG810/W101
A
26-Feb-2024
27-May-2024
MON
12:00 PM - 2:00 PM
WF702
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