Course Details
Marketing in the Contemporary World
Course Code MKTG866
EFTS 0.1250
Points 15.00
Level 8
Download Course Descriptor
Prescriptor
An applied course framed in relevant marketing theory that develops a coherent understanding of contemporary issues in marketing as related to both the consumer and the organisation. Explores various issues and opportunities faced by marketers following the digital revolution and examines its implications for marketing practices.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  AK1090   Master of Business Management   (MBM)
180.00
  AK1091   Postgraduate Diploma in Business Management   (PgDipBM)
120.00
No requisite courses specified.
Timetable
2024, Trimester 1
Class Stream Starting Ending Day Time Room
MKTG866/WA01  A  29-Feb-2024  16-May-2024  THU  5:00 PM - 8:00 PM  WF503 
2024, Trimester 2
Class Stream Starting Ending Day Time Room
MKTG866/WB01  A  17-Jul-2024  02-Oct-2024  WED  1:00 PM - 4:00 PM  WF310 
2024, Trimester 3
Class Stream Starting Ending Day Time Room
MKTG866/WC01  A  07-Nov-2024  30-Jan-2025  THU  3:00 PM - 6:00 PM  WF303 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides
Auckland University of Technology