Course Details
Market Analyses and Strategy
Course Code MKTG848
EFTS 0.0833
Points 10.00
Level 8
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Prescriptor
Provides students with insights into the tools, models and frameworks to analyse competitors, current trends, contextual situations and consumer decision-making processes to develop competitive strategies and how these tools are integrated to inform marketing strategy and tactical marketing plans.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1019   Postgraduate Diploma in Business Administration   (PgDipBA)
120.00
  AK3717   Master of Business Administration   (MBA)
180.00
No requisite courses specified.
  AK1020   Postgraduate Certificate in Business Administration   (PGCBA)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2024, Term 3
Class Stream Starting Ending Day Time Room
MKTG848/WT03  A  15-Jul-2024  02-Sep-2024  MON  6:00 PM - 9:00 PM  WF404 
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Auckland University of Technology