Course Details
Advances in Services Research
Course Code MKTG804
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An examination of the unique marketing issues facing businesses operating in the service industries - including the financial service industry, the professions, the health care sector, education, hospitality and tourism. Issues covered include: service encounters, service design, service quality and e-services.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3712   Bachelor of Business (Honours)   (BBus(Hons))
120.00
  AK3741   Postgraduate Diploma in Business   (PgradDipBus)
120.00
  AK3742   Postgraduate Certificate in Business   (PgradCertBus)
60.00
No requisite courses specified.
  AK1060   Master of Business   (MBus)
180.00
Timetable
No timetable information is available.
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Auckland University of Technology