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Course Details
Understanding Consumers
Prescriptor
Qualifications
TimeTable
Course Code
MKTG862
EFTS
0.1250
Points
15.00
Level
8
Download Course Descriptor
Prescriptor
An examination of the process of consumer decision-making and influences on buyer behaviour. The implications of consumer behaviour on marketing decisions are critically evaluated.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
ICE1
Individual Course Enrolment
(ICE)
0.00
No requisite courses specified.
AK1045
Master of Marketing
(MMktg)
180.00
Prerequisites
MKTG860
AK1046
Postgraduate Diploma in Marketing
(PgDipMktg)
120.00
Prerequisites
MKTG860
AK1070
Postgraduate Certificate in Business Studies
(PgCertBusSt)
60.00
Pre and Co-requisites
MKTG860
Timetable
2024
,
Trimester 1
Class
Stream
Starting
Ending
Day
Time
Room
MKTG862/WA01
A
27-Feb-2024
14-May-2024
TUE
9:00 AM - 12:00 PM
WF702
03-Apr-2024
03-Apr-2024
WED
5:00 PM - 8:00 PM
WF613
2024
,
Trimester 2
Class
Stream
Starting
Ending
Day
Time
Room
MKTG862/WB01
A
16-Jul-2024
01-Oct-2024
TUE
11:00 AM - 2:00 PM
WF411
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